As the cultural origin of Saudi Arabia, Diriyah Gate was home to it's royal family for centuries. Part of Saudi Arabia's series of 'giga projects' Diriyah Gate wanted to put itself firmly on the map during 2023's World Tourism Week, using London's Outernet space as the canvas.

Distil the joy of Diriyah Gate's myriad cultural facets across Outernet, in 2 weeks!

Creating a cohesive narrative experience across Outernet's array of different screen spaces requires a flexible, consistent visual motif which could be reinterpreted across different installations, each having it's own unique feeling & content. Using some of Diriyah's unmistakable architectural patterns as our jumping off point, we remixed different brand video elements alongside bespoke motion graphics to guide users on a journey across the Outernet.

Alongside the all-encompassing visuals, we used Outernet's spatial audio setup, remastering cultural soundscapes alongside additional, textural sound elements to wrap our audience in sound.

I worked as the Creative Director on this project, as well as providing additional support with animation and compositing.