MR PORTER had partnered with the Kingsman films, being the first feature film with a directly purchasable set of costumes for the principal characters of the film. To help showcase this partnership, MR PORTER created a bespoke pop-up tailors in the location of the film's Kingsman headquarters in Savile Row, London. In addition to the excellent set building of the store, MR PORTER wanted to bring some of the tech-savvy spycraft found in the film to life with a bespoke set of digital experiences for the event.

Craft a suite of immersive, covert digital elements for the store that would entice and transport the audience into the Kingsman universe.

We began by outlining the 2 core experiences to introduce in the experience; one for the entire range, and one centred on the 'hero' item of the collaboration, a bespoke watch from Tag Heuer. For the wider range, a more functional digital mirror experience was outlined and developed, allowing users to choose items from the range to try on either physically, or digitally using skeletal mapping.

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For the hero experience, we crafted an immersive experience where the user would provide their thumbprint to unlock the screen. We used a semi-transparent digital screen for the interaction space, allowing us to reveal elements behind the glass touchscreen. Crafting a visual experience akin to one from the film, and then animating it with a futuristic UI style, completed the interaction experience.

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To install, we worked alongside the installation team to input the screen. We built a temporary mockup of the box in advance, allowing us to test before install of the final unit and ensure that it would work in the lighting conditions of the store.

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I worked primarily on the Tag Heuer element of this project, providing creative direction as well as animation, generating the mockup box, and working on-site with the installation team at the store to ensure working optimal setup.